Summer trends 2022: Sectors that make the most of influencer

Fashion and Accessories Influencers

When the summer season arrives, brands must be doubly prepared to satisfy the demand and demands of their customers. The 2022 summer trends in the Fashion and Accessories sector , inspiration and accurate advertising play a key and transcendental role in guaranteeing success.

While it is true that during the pandemic this was one of the most affected sectors, the current figures are encouraging. It is worth mentioning that from January to March 2022, the turnover of the textile-fashion sector has approached 4,450 million euros in turnover, 14.9% more than the same period in 2021, according to the latest study “Consumption fashion in Spain”, by Kantar for Modacc.

However, behind these favorable figures, there are strategies focused on creativity, originality, influencers and many, many followers.

Influencers have become one of the main allies of fashion brands, because they are the best at announcing news and they are the ones who have the power to make trends flourish.

For this reason, more and more influencers make a living from the world Telegram Number Data of fashion and more and more brands in that sector add campaigns with influencers to their marketing strategies.

And this is how fashion brands, social networks and influencers combine their fashion magic in the advertising universe to ensure success. And no, SocialPubli does not say it, the figures say it: 36% of Spaniards make their purchasing decisions inspired by social channels.

This summer, do you want to run campaigns with Influencers?

Food Sector Influencers

Promoting good eating habits and enjoying traditional and exotic dishes are on the main menu of Influencer Marketing. Therefore, in our letter of the day we tell you why make a juicy and refreshing summer advertising with influencers if you are a brand in the Food sector.

Summer is a time where sharing and enjoying is on everyone's mind, which leads us to look for a source of inspiration: social networks; and it is in these channels where influencers are found, those who have the power to influence consumer decisions and those who inspire millions of people to do activities such as cooking a dish to enjoy with the family.

It must be taken into account that in the constant fight for differentiation, food products are increasingly moving away from general products and this is where customization plays an important role in this sector. It is precisely at this point where foodie influencers and techno-cuisine lovers are crucial for brands since they create differentiated content with which they connect with those niches and communities that love good food.

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